Reposition
Rebrand
Motion
3D
Strategy
Repositioning Woolworths as
a pop-up market and foodhall event around the UK, designed to platform small businesses.
Inspired by the sense of occasion once associated with Woolworths, the events aim to become celebrations within their host locations.
Responding to shifts towards more conscious and community-driven consumer habits, the contemporary identity repositions Woolworths for a younger audience, while retaining a sense of familiarity.