BELTER

2025
Branding
Strategy
Marketing
Website Design
BELTER is an online hub created for Scottish design students. It aims to promote creativity, networking and exposure among emerging designers and industry professionals prior to their graduation and degree shows.
Through research, we discovered that most students are unaware, but curious, about what emerging designers from other institutes are doing as part of their respective programmes. We also felt that it is extremely difficult, and unlikely, to be recognised in the design industry as a student, and the first real opportunity for recognition is your degree show at the end of your final year of studies.

Alongside Callum Birse, Grace Johnstone and Yeliz Altin, we wanted to create a service that allowed opportunity for students to display their design talent, not just to other students, but also industry professionals.

The identity reflects the platform’s purpose - encouraging creativity, engagement, and individuality. The branding system invites users to create their own personalised dynamic secondary logo, that contribute to a collaborative and ever-growing visual identity.