INNOVATIVE CONFUSING

Business Card
Interactive Website
Fedrigoni is a forward-thinking paper company, consistently pushing boundaries through innovation. However, innovation doesn’t have to mean complexity.

This business card links to a minimalist website that initially hides its content behind a simple puzzle. The solution - inputting the ≠ symbol - reinforces the idea that innovation can be intuitive and engaging, rather than confusing.

It reflects Fedrigoni’s commitment to accessible creativity and client clarity.