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FEDRIGONI ≠ WHAT YOU THINK

Eraser
As the final item in the campaign, this piece brings the message full circle - challenging the audience to erase old assumptions and rethink what they know about Fedrigoni.

The tagline “Fedrigoni ≠ What You Think” acts as a direct prompt to reconsider the brand and the misconceptions explored throughout the campaign.

The eraser serves as a simple, powerful metaphor: it's time to rub out outdated perceptions and make space for a more accurate understanding of Fedrigoni’s accessibility, innovation, and range.